When it comes to your career, nobody will open doors for you just for the sake of it. We have all heard of the saying “when one door closes, another opens”. Well, I don’t want to be pessimistic, but this rarely happens unless you are mentally prepared to accept other opportunities and challenges. No matter where you are or who you are interacting with, try to be memorable. If you are able to leave a positive impression on others, then you are well on your way to success. In my opinion, that is what opens doors in your career.
This leads me to the topic of sponsorship and endorsements. It’s all about making the company believe in you and your story. The “pitch” is very important, perhaps more important than your skills at that point. It’s very much like show business. If you have an amazing idea for a TV show, you will need to sell the ‘idea’ to a boardroom of executives at a television network. At that point, you have a rough outline of the shows’ premise, characters, target audience etc but nobody can guarantee it will be a hit. All of our favourite shows were created in this way, by selling an ‘idea’. It all comes down to making the company believe in you and your story.
Here are a few questions that you can expect to hear when you approach a company for sponsorship or endorsement;
– Why should XYZ sponsor you?
– What can you offer XYZ?
– Why do you want to be sponsored particularly by XYZ?
– What connection do you have with XYZ?
– Does anybody who is promoting XYZ inspire you?
– What are your personal goals and how can XYZ help you achieve them?
If you are prepared, your responses will be clearer and executed with confidence. This is extremely important when it comes to closing the deal. Good luck!